Getting Professional on Instagram

Happy June! 2018 is flying by, am I right? This month we are going to continue the conversation about Social Media, but let's switch gears to my favorite channel and arguable one of the best options for artists – Instagram! As a visual platform, it's a great place to share your work, find inspiration, ask for feedback and more. If you've already set up an account, follow Crafting Exposure so I can follow you back. If you're new to this channel and need recommendations for getting started, check out my Instagram 101. Over the course of the next few weeks, we'll be talking about best practices and opportunities. But first, let me ask you an important question: Do you have a professional presence on Instagram? This is an important step to representing yourself well so you'll be taken seriously as a creative entrepreneur.

Measuring Online Success

Already this month we've talked about the importance of having an online presence, whether that's your own website, listings on a marketplace like Etsy or accounts on Social Media. For those of you who are already active on these channels, kudos for expanding your exposure! And all of you just now getting started, I commend you for taking that leap! Online activity can be the difference between making art a side project or a full time career. And yet, how do you tell if your online efforts are making any difference? I imagine your end goal is Sales or Commissions so you can keep making more art, but how to do gauge your success in driving people closer and closer to buying? The answer in Analytics, and I can help with which metrics matter!