Get to Know Your Facebook Audience

How well do you know your audience? You undoubtedly have several segments, from admirers to supporters to actual buyers. Do you know what separates individuals into these groups? Without actually talking to them, you may never know, but the good news is that you can get a better idea of who you're talking to online with certain insights you have access to. In this case, I'm referring specifically to Facebook's Audience Insights. Coupled with website analytics and other tools, you can start to paint a much clearer picture of your target audience – what interests them, their needs and why they are connecting with you. Sounds great, right? Let's take a look.

Key Takeaways from Austin Art Business Summit

What an amazing weekend we had at the Austin Art Business Summit! Two days full of helpful information for everyone from the aspiring artist to the professional ready to up their game. It was such a pleasure to meet art business experts like Carolyn Edlund and Wendy Rosen, among other special guest speakers. I highly recommend looking out for the event next year when they hopefully come back to Austin. In the meantime, I'd love to share a couple key insights that I walked away with. Feel free to reach out if you have questions about what you can do continue building up your success as an artist!

Social Media Planning for the Holidays

It's almost the most wonderful time of year! For artists and makers, that usually means the busiest time as well, but holiday demand can yield the great return as long as you play your cards right! I'm so excited to see what everyone has to offer for handmade gifts this year! I also want to be sure you are armed with the tools you need to promote your business and bring in the sales you deserve. In my opinion, Social Media is one of the best ways to make the most of your holiday season! I'll highlight a few key tips below, but for all of you Austin artists that would like to meet and discuss this in person, please join me for one of two workshops I'll be hosting in November! Expert advice and cheesy holiday puns to help you plan an effective online strategy for end of year!

• Social Media 101: Holiday Edition, brought to you by Chula League
• The Art of Online Exposure, organized in partnership with Lake Travis Artists