Showcasing Your Art: Product Photography Deep Dive

If you sell your art and handmade items online or use online tools to promote offline sales of your work, photography is one of the most important elements of success. I'm not just saying that as a photographer; consider the perspective of a potential buyer. If they can't hold your work in their hand, they need images to make them feel like they've seen it in person. Your job is to help them visualize how it would fit into their lives. We've talked a little about staging your photos to entice buyers, but let's dive deeper into what makes for effective product photography in the handmade space.

Monster Dance Designs | Ten Twenty Studio | Ornamental Things
Killer Queen Designs | Proof + Theory | Whipdizzy Handbag Co.

10 Steps to Better Art Jury Photos

To anyone outside of the art world, Jury Photos is a pretty unknown term. However, as we’ve talked about, for fine artists and crafters alike, this category of photography is crucial to exposure and often, success. To get into art shows, competitions and exhibits, you need examples of your work to share with the judges, usually referred to as a Jury. This group of artists, curators and art industry professionals come together to help pick which artists should be included. They are given a set of criteria to evaluate each submission, and in most cases, they’re only looking at the photography, a.k.a. a Blind Jury. These images need to accomplish a number of things – from showing your talent and professionalism to indicating cohesiveness of your style and fit for the category. These juries may go through hundreds of applications, so your photography has to work its magic quickly. How do you make sure your Jury Photos really shine? Whether your just starting out with juried art events or ready to improve your acceptance rate, these tips are designed to help you present your best self.

Pearl Kissed     |     Sunshine Clay     |     Dalton Designs     |      Mary Winsett     |     Sandra Ross

How To: Artist Headshots & Portraits

As an artist or maker, the most important thing is getting word out about what you create. You need people to see your pieces to entice them to buy or hire you for a commission. But that doesn't mean that you as the master behind the work aren't important. People are far more likely to care about handmade when they know more of the story that you have authored. Your work exists because of you, and plenty of people will want to know you. So the question to consider is whether or not you're sharing enough about yourself with your potential supporters? They simplest way to create a personal connection in the online marketplace is a quality, representative portrait of yourself!

Art Jury Photo Deep Dive

We've talked before about different types of photography artists need to promote their work. For event focused artists I would argue that jury photos are one of the most important categories. Why? Because that's often how the judges decide whether or not to include you in an event. I'd like to take this opportunity to dive deeper into the jury process and how you can be sure your images represent you in the best light.

Staging Your Art Photographs to Entice Buyers

In person, the best artwork speaks for itself; craftsmanship is easily visible. When sharing your work virtually, be it on your website, through social media or in art show applications, the photography must bridge the gap. As I've mentioned before, your images can make or break the perception of your buyers. Do yourself justice by helping your audience see the passion and work you put into each piece. It's even more powerful if you can set a scene that entices your fans to envision owning, wearing, using and/or displaying your pieces. How do you achieve this? Strategic staging!

1) Crescent City Couture                          2) Jamie Spinello                               3) Jason Hooper

Lighting for Quality Arts & Crafts Photography

The most important consideration when photographing your Arts & Crafts is showing each piece in the best light, both figuratively and literally. I'll talk more about backdrops and staging in a future post so you can create the right context for your art, but for now let's focus on the most basic element that can make or break your photograph, how it's lit.

 Images from Zapplication.org

Types of Photography Every Artist Needs

Agree or disagree: Every Artist needs photography of their work? If you say "Yes," keep reading to learn more about the most important types of images you should have to promote yourself. If you're not sure, please feel free to check out my previous post on the value of photography and how to get great shots of your pieces. No matter where you are in your artistic career or what Medium you've chosen, you can all benefit from the following list of photographs to showcase your Art.

Do Artists Really Need Photography?

Interesting question... The answer to this is one of the most important things I can share with you, not only as a Photographer myself, but also as a Marketer, a fellow Artisan and even more simply as a potential Buyer. Let me paint you a hypothetical picture:

You're a talented Artist, and you make beautifully crafted pieces that catch the eye of quite a few buyers. You find that your work sells really well when people see it in person, but you struggle to get enough opportunities to sell. Maybe you apply to every art show in your area, hoping you'll be accepted for at least a few. How great would it be if you could be accept by most, if not all? Then there are those of you who decided to take your offline success and have a go at online sales, but your work isn't moving. Other artists with equal talent seem to be selling. What are you lacking?