Choosing the Best Options for Selling Art Online

As we discussed last week, being active online can yield countless benefits, from establishing your reputation to making profitable connections. I can certainly empathize with any of you that feel your art has to experienced in person to entice a buyer, but don't discount the opportunities to be found online. I'd like to see you go from locally known to successfully selling your work all over. While it requires some setup and regular upkeep, having an online store can open the doors to new customers, commissions, shows and supporters. But how do you get started? Which of the different options are best for your work? Here are my thoughts on the benefits and drawbacks of having your own website versus an Etsy store versus one of the many other art marketplaces available to you.

Do Artists Really Need Photography?

Interesting question... The answer to this is one of the most important things I can share with you, not only as a Photographer myself, but also as a Marketer, a fellow Artisan and even more simply as a potential Buyer. Let me paint you a hypothetical picture:

You're a talented Artist, and you make beautifully crafted pieces that catch the eye of quite a few buyers. You find that your work sells really well when people see it in person, but you struggle to get enough opportunities to sell. Maybe you apply to every art show in your area, hoping you'll be accepted for at least a few. How great would it be if you could be accept by most, if not all? Then there are those of you who decided to take your offline success and have a go at online sales, but your work isn't moving. Other artists with equal talent seem to be selling. What are you lacking?