Presenting Yourself Professionally: A Pro Portfolio

Call me biased as a millennial, but I’m a firm believer in having an online presence, no matter what business you’re in. As an artist and handmade company, the benefits are perhaps even more important because you may be small, but the internet can make you mighty when used strategically. Does that mean you need to be everywhere online? No, but at the very least I’d recommend sharing a portfolio. You don’t sell your work online you say? So this advice isn’t applicable for you, right? No, it’s still valid and I’ll explain why. The overall goal is professionalism, and a proper portfolio will do wonders for your credibility, exposure and opportunities.

Choosing the Best Options for Selling Art Online

As we discussed last week, being active online can yield countless benefits, from establishing your reputation to making profitable connections. I can certainly empathize with any of you that feel your art has to experienced in person to entice a buyer, but don't discount the opportunities to be found online. I'd like to see you go from locally known to successfully selling your work all over. While it requires some setup and regular upkeep, having an online store can open the doors to new customers, commissions, shows and supporters. But how do you get started? Which of the different options are best for your work? Here are my thoughts on the benefits and drawbacks of having your own website versus an Etsy store versus one of the many other art marketplaces available to you.