Call me biased as a millennial, but I’m a firm believer in having an online presence, no matter what business you’re in. As an artist and handmade company, the benefits are perhaps even more important because you may be small, but the internet can make you mighty when used strategically. Does that mean you need to be everywhere online? No, but at the very least I’d recommend sharing a portfolio. You don’t sell your work online you say? So this advice isn’t applicable for you, right? No, it’s still valid and I’ll explain why. The overall goal is professionalism, and a proper portfolio will do wonders for your credibility, exposure and opportunities.