How Do You Create Social Media Content?

My first of several seminars this month was a success! Lots of information was shared and excellent questions were asked. One specifically stood out as something I should give a little more attention to because I imagine many of you are wondering the same thing. We’ve talked about where to post and how often. We’ve discussed best practices for posting, but when it comes to sitting down and creating social content, how do you get started? For some of us, this comes naturally. We’re always keeping an eye out for what would make a good post (occupational hazard). The good news is, you too can learn this mindset. With the right inspiration, tips and tools, creating Social Media content can be a breeze (or at least a lot easier than it has been). Just as many of you see opportunity in a blank canvas, I’d like to help you see the same in a blank Social Media calendar!

Social Media Planning to Save Time

As I've said before, Social Media is a marathon, not a sprint. It takes time, but it doesn't have to be a time suck. All you need is a routine to make your planning streamlined and your posting more efficient. There's no one-size-fits-all solution, but here's how I handle my social marketing to give you inspiration for your own process. You can also follow me to see my posting in action. If you have an approach that's different, I'd love to hear what works for you.

Social Media Posting Like a Pro

Social Media is all about sharing and connecting! Channels like Facebook, Instagram and Pinterest give you the chance to find your audience, tell them your story, find inspiration, promote what you make and even drive sales. The best part is that you can do all of this for free! An advertising budget is bonus. All it takes is time and planning. What should you post? Which channels are best? How often should you update your fans? There's no one answer to any of these questions, but there are some general rules to guide you. Social Media is a marathon, not a sprint, and here are some recommendations to help you run the race steady and true.