How Do You Create Social Media Content?

My first of several seminars this month was a success! Lots of information was shared and excellent questions were asked. One specifically stood out as something I should give a little more attention to because I imagine many of you are wondering the same thing. We’ve talked about where to post and how often. We’ve discussed best practices for posting, but when it comes to sitting down and creating social content, how do you get started? For some of us, this comes naturally. We’re always keeping an eye out for what would make a good post (occupational hazard). The good news is, you too can learn this mindset. With the right inspiration, tips and tools, creating Social Media content can be a breeze (or at least a lot easier than it has been). Just as many of you see opportunity in a blank canvas, I’d like to help you see the same in a blank Social Media calendar!

The Art of Email Marketing

In this day and age, it's hard to find someone who doesn't have an email address or even a couple (I have at least 3). We use them for work and our personal lives to get messages from colleagues, clients, friends and family as well as news and commercial outlets. When we choose to sign up for email newsletters, it's usually to stay connected and informed without having to seek out the information. The updates just come to us. As an artist with shows, sales and other news, wouldn't you want to keep in touch with your supporters, fans and potential buyers? Email is ideally suited for relationship building and providing value, two core concepts in growing your customer base, no matter what industry you're in. Here's what you need to know to get started with your own email newsletter.

Source: PC Magazine - The Best Email Marketing Software of 2017