Calendar Planning for Q4

Can you believe it's almost October?! That means we are embarking on Q4, which is the most wonderful time of year, but for artists and makers, it's also often the busiest time of year. Chances are you've already applied to the big end of year events, and you've gotten your acceptances, so now it's time to start planning. You'll need to account for inventory, special holiday collections, marketing, and more. The sooner you get yourself organized, the more smoothly these three months will go. Let's talk through the key considerations so you can map out your Q4 for success!

Mixing Your Social Media

Is it just me or does there seem to be a new social network every week? These platforms come in and out of style, so how do you know which ones are worth the investment? As we’ve talked about, social media takes time – it’s a marathon – so you want to choose wisely before you hop on board with every new option. First of all, you won’t have time to make art if you try to be active across all social media. Plus, you’re more likely to drop off and leave behind an inactive account that leads some to question whether or not you’re still an artist. The good news is that you shouldn’t try to be everywhere. Pick a few social channels that benefit you and stay strong in your activity. If you’re wondering how to choose, I’m here to help you!

Turn Your Passion Into Profits

Pardon the cheesy title (I love a good alteration). I want to help you make a living doing what you love. Maybe you're already following your dream, but want to evaluate opportunities for improvement, growth, more stability. Or perhaps you haven't taken the leap yet, and you're wondering how you even get started. How do you translate what energizes you into something people will pay for? Do you have options other than what we traditionally think of for artists? Yes, there is a whole spectrum from hobbyist to creative professional, and where you find your spot will vary by medium and market. While I don't have a guide map for each of you, I want to help you start your journey and  keep moving forward, no matter where the path may take you. Successfully turning your passions in to money making opportunities takes research, planning, experimentation, all efforts focused on honing in what you have to offer. So let's get started!

Artist Business Card Do's & Don'ts

Business cards may sound boring and corporate, but they are an important tool no matter what industry your in. For artists, they are the best way connect with potential buyers and keep your name top of mind when they are ready to buy. This is especially true for window shoppers at art events. You need cards that are Simple, Striking, Informative and Memorable to help yourself stand out and take the first step toward building customer relationships. I've collected quite a few business cards in my day, and I've got a wide range of examples of what works. Check it out.

The Art of Email Marketing

In this day and age, it's hard to find someone who doesn't have an email address or even a couple (I have at least 3). We use them for work and our personal lives to get messages from colleagues, clients, friends and family as well as news and commercial outlets. When we choose to sign up for email newsletters, it's usually to stay connected and informed without having to seek out the information. The updates just come to us. As an artist with shows, sales and other news, wouldn't you want to keep in touch with your supporters, fans and potential buyers? Email is ideally suited for relationship building and providing value, two core concepts in growing your customer base, no matter what industry you're in. Here's what you need to know to get started with your own email newsletter.

Source: PC Magazine - The Best Email Marketing Software of 2017

Social Media Planning to Save Time

As I've said before, Social Media is a marathon, not a sprint. It takes time, but it doesn't have to be a time suck. All you need is a routine to make your planning streamlined and your posting more efficient. There's no one-size-fits-all solution, but here's how I handle my social marketing to give you inspiration for your own process. You can also follow me to see my posting in action. If you have an approach that's different, I'd love to hear what works for you.

Social Media Posting Like a Pro

Social Media is all about sharing and connecting! Channels like Facebook, Instagram and Pinterest give you the chance to find your audience, tell them your story, find inspiration, promote what you make and even drive sales. The best part is that you can do all of this for free! An advertising budget is bonus. All it takes is time and planning. What should you post? Which channels are best? How often should you update your fans? There's no one answer to any of these questions, but there are some general rules to guide you. Social Media is a marathon, not a sprint, and here are some recommendations to help you run the race steady and true.

Instagram 101 for Artists

Instagram is a community built on visual creativity, and as such, its ideal for artists of all kinds. Its a place to share photos and videos of what you make and what you see. It's the ideal outlet for finding inspiration and connecting with collaborators. I may sound biased (because I am, this is my favorite social platform), but I can objectively say that this social outlet offers many advantages for the art community. Here's what you need to know to make Instagram work for you and your handmade business. Share, See, Sell!

Follow @CraftingExposure on Instagram

The Art of Getting Started with Facebook

Social Media has played a crucial role in my budding success as an Art Writer & Photographer, helping me discover and communicate with new artists while also connecting my presence online and off in my local art community. Without outlets like Facebook, I doubt that I would have been able to reach so many fellow art lovers. I have found an audience, a source of inspiration and wonderful encouragement in the online space. I would love nothing more than for you to have this same experience, so I'm here now to share with you some tips to help master the "Art of Getting Started on Facebook." If you already have a presence, I recommend reviewing this list to see what improvements you can make to grow your exposure and connect with more buyers!