Calendar Planning for Q4

Can you believe it's almost October?! That means we are embarking on Q4, which is the most wonderful time of year, but for artists and makers, it's also often the busiest time of year. Chances are you've already applied to the big end of year events, and you've gotten your acceptances, so now it's time to start planning. You'll need to account for inventory, special holiday collections, marketing, and more. The sooner you get yourself organized, the more smoothly these three months will go. Let's talk through the key considerations so you can map out your Q4 for success!

New Year's Resolutions

I've never been one to do something just because everyone else is, but I make an exception for New Year's Resolutions. I love the chance to look back over the past year and evaluate what's worked versus where I need to improve. As my first year in business, this is an especially useful practice because I was testing out a lot of ideas. I now have months of first hand experience to gauge what I want to maintain as offerings and processes. For example, photography is still my guiding passion, so I want to make sure I get in more photoshoots in 2018. I am also driven by the chance to help more artists, so I've come up with a list of ways in which I can continue to build my business in support of what I love. Some of these may resonate with you or even inspire you to add to your own resolutions. Undoubtedly there are things I missed, do if you have any recommendations, I'd love to hear them!

Considerations for Applying to Any Art Event

I've heard many artists and crafters mention that they need every opportunity they can get to show their work. With that said, not all events are going to be a good fit for your talent. It's important that you weigh the options and consider the possible outcomes before applying. No one wants to invest the time and money in a show that doesn't yield a profit. While you can predict everything (like the weather), you should ask yourself  a number of questions to gauge how this event suits you.

• How much does is cost to apply and participate?
• What is the likely size and makeup of the audience?
• Where is the event held? Indoor, outdoor, amenities? 
• How many vendors will be there? What type of arts? 
• Are you likely to make a profit or at least break even? 

The goal is to help you prepare for success and know when to seek out a different show. Yes, there are going to be some you should avoid. Consider the following every time you're applying to a new event so you focus on only those that are best for your handmade business!