Showcasing Your Art: Product Photography Deep Dive

If you sell your art and handmade items online or use online tools to promote offline sales of your work, photography is one of the most important elements of success. I'm not just saying that as a photographer; consider the perspective of a potential buyer. If they can't hold your work in their hand, they need images to make them feel like they've seen it in person. Your job is to help them visualize how it would fit into their lives. We've talked a little about staging your photos to entice buyers, but let's dive deeper into what makes for effective product photography in the handmade space.

Monster Dance Designs | Ten Twenty Studio | Ornamental Things
Killer Queen Designs | Proof + Theory | Whipdizzy Handbag Co.

Pricing Your Art for True Value

Pricing may be one of the greatest challenges when it comes to running an art business. While there are objective and easy to quantify elements of making, what buyers are willing to pay is often subjective. Does your work speak to them? What value do they perceive? Do they understand the potential investment? You have to consider your market as well as the time you invest, the cost of materials and more. Is there one pricing method that works best? Honestly, I would say no. It depends on your medium and style as well as the customers you are trying to reach and how well you communicate why they should buy from you. So how do you determine your ideal approach to pricing? Research and testing. The going rate for your work much like your style will evolve over time. Whether you're just getting started or evaluating mid career, here are some considerations to help guide you in making a living off your creative talents.