Get to Know Your Facebook Audience

How well do you know your audience? You undoubtedly have several segments, from admirers to supporters to actual buyers. Do you know what separates individuals into these groups? Without actually talking to them, you may never know, but the good news is that you can get a better idea of who you're talking to online with certain insights you have access to. In this case, I'm referring specifically to Facebook's Audience Insights. Coupled with website analytics and other tools, you can start to paint a much clearer picture of your target audience – what interests them, their needs and why they are connecting with you. Sounds great, right? Let's take a look.