- Social Media 101: Holiday Edition, brought to you by Chula League
- The Art of Online Exposure, organized in partnership with Lake Travis Artists
1. Holiday Season Goals - What do you want to achieve? Can you focus your content on this messaging without overdoing the promotion?
- Increase Online Sales of Gifts
- Drive Traffic to Offline Events
- Personalize Your Brand
2. Audience - Should you focus on the gift giver or the recipient? You can influence demand to get your items on wish lists or you can convince givers that your work makes the perfect gift.
3. Channel - Where is your audience active? Which formats make the most sense for sharing your work and any incentives to buy? The total number of channels you choose should be based on bandwidth.
4. Scheduling - Which of your posts can be scheduled in advance to save you time as the season gets busier? You want to check in every now and then for comments and messages, but it's often more efficient to plan and schedule your posts in advance.
5. Key Dates - Do you know the last day people can order to get your work in time? There's processing, making the work, shipping. Be sure you are clear about this date up front, and plan to remind your fans several times. Lucky for you, this date can be an incentive to buy sooner.
6. Promotions - Do you plan to offer specials for Black Friday, Small Business Saturday, Cyber Monday or the holidays in general? Make sure your discount is enticing, but still profitable for you as the maker. This is not the time of year to stimulate demand that costs you money. There are many different options for incentivizing customers:
- Buy One Get One
- Volume Discounts
- Bundling Offers
- Free Shipping
- Gift Wrapping
7. Flexibility - Are you prepared to adjust your strategy based on demand? Slow down posting if you are getting more sales than you can fulfill, and consider investing in Social advertising if you need to drive more traffic.
8. Personalize - How can you show your human side through holiday themed content? It's up to you how much of your personal life that you share, but people buy from makers they can connect with. Keep it professional, but consider giving a sneak peak into what your holidays look like as the artist behind your work. Also, don't be afraid to take a break when it comes time for you to celebrate with your loved ones. Social Media is a great way to let people know.
I hope these tips guide you in your holiday planning. Social Media is especially key this time of year as people start discussing what they want and shopping for where to get it. You want to be part of that conversation. If you'd like a deeper dive into these topics, please join me at one of my upcoming talks!