Measuring Online Success

Already this month we've talked about the importance of having an online presence, whether that's your own website, listings on a marketplace like Etsy or accounts on Social Media. For those of you who are already active on these channels, kudos for expanding your exposure! And all of you just now getting started, I commend you for taking that leap! Online activity can be the difference between making art a side project or a full time career. And yet, how do you tell if your online efforts are making any difference? I imagine your end goal is Sales or Commissions so you can keep making more art, but how to do gauge your success in driving people closer and closer to buying? The answer in Analytics, and I can help with which metrics matter!