What's Your Brand Voice?

To promote your art as a professional, you need to talk about it in a way that’s engaging, enticing and fitting for your brand. For many artists, the question of brand voice may seem moot because you are your brand, so can’t you just be yourself? Yes, and no. Just like you don’t share every detail of your private life with customers, your brand as an artist may be a slight variation on your everyday self. Ideally, your brand is true to who you are, what you value and how you view the world, but with a filter for relevance and professionalism. For handmade  businesses that try to represent more than just the maker, its even more important that you have a shared brand persona so your whole team knows how to represent the company. If you haven’t taken time to think through your voice, I highly recommend this exercise. It doesn’t have to take long, and it should help guide you anytime you’re staring at a blank marketing plan. Moreover, who else is a better expert on your brand than you? Let’s dive in!