Hashtag Happy

Are you getting tired of talking about Instagram? I hope not, because there is so much opportunity on this channel, and I want to help you take advantage of it in support of your art business. This week we're digging into one of the best features for discovery (and being discovered) – Hashtags. While several social platforms use hashtags, I would argue that they are the most functional and beneficial on Instagram. The trick is how you use them and which ones you use. You could turn anything into a hashtag, but I want to help you categorize these "keywords" and pick the best for your content. You need to balance relevance and popularity so people will see your posts when they search or follow that hashtag. Below I've outlined the different types of hashtags you might use so you can better brainstorm with each post what to include to increase your exposure on Instagram. #LetsDoIt