Getting Featured on Instagram

Instagram is a wonderful tool for discovery and exposure. In fact, I've found time and time again Instagram is one of the best channels for widening your audience beyond local. When you post great content and use appropriate hashtags, you make it easier for new people to find you, but more on hashtags later. This week I'd like to talk about a third way to grow your account - Getting Featured. There are a number of Instagram accounts built on sharing other people's content. The best of these accounts are focused on particular themes, and they curate what they share based on relevance and quality. These featured posts can open you up to a whole new audience yet to see your work. Plus, by having a third party highlight your work, there is added credibility. Think of these accounts as Instagram influencers. So how to do you find the best accounts for featuring and get their attention?