10 Must Do's for Social Media Engagement

The beauty of social media is the opportunity to have conversations at a larger scale. Traditional marketing media like TV, Radio and Print worked for a lot of years, but thanks to the Internet, you no longer have to focus on one-way communication. In fact, if you treat social media like broadcast, you’re not likely to have much luck. The really successful Facebookers, Instagrammers and Tweeters give Engagement as much priority as Awareness. They’re not just talking at you, they invite you to talk back. But how do you do that efficiently and effectively? There’s a lot of testing involved to see what your audience responds to, but if you follow a few key best practices, you’ll set yourself up for relationship building results. Yes, relationship building is the reason for engaging (as well as the extra reach most social channels will reward you with, of course).