- On the more practical side, your displays need to show off your work so shoppers can see what you make and easily pick up on the options for buying.
- On the more subjective side, your displays have the opportunity to catch people's eyes and entice them to buy in how you arrange and stage your work.
Arts & Crafts Display Musts
- Tablecloths are highly recommended for a clean, polished backdrop.
- Aim to fill your available space without creating clutter or chaos.
- Displays should support your work, not distract from it.
- Signage for pricing and contact information helps you sell.
- Know when you'll need extra lighting so people can fill appreciate your work.
- Ideal displays are easy to setup, take down and pack for travel.
- When you only have so much table space, build up with shelving.
- Take advantage of wall space where appropriate.
- Be mindful of any displays that are too precarious and might fall, damaging your art.
- If you're ok with customers touching or picking up your pieces, make it easy to.
- Include signs of something shouldn't be touched or handled.
- Prepare for the elements if doing an outdoor show (wind, sun, rain).
- Make sure your non-art gear is hidden from view like pack up boxes etc.
- Tie your booth design together with a theme that's carried across all displays.
- Use complementary & contrasting colors to your advantage.
- Its fine to have display only pieces, but make it clear where people find those for sale.
- Have clearly marked testers for handmade bath and beauty goods.
- As with product photography, consider showing ingredients or common uses.
- Demos can help demonstrate value and craftsmanship.
- Clever packaging can make its own display.
- Consider shopper comfort at outdoor shows (fan or space heater given the season).
- Flooring can add a nice, professional touch to your booth.
Now for the fun part - photos for inspiration. Here are some of my favorite displays and booth concepts from many years of being an arts and crafts show attendee. If you've seen some impressions ideas I should know about, please share! You can see more on my Pinterest board.
Use wall space for display and include pre-packaged, ready to buy items below.
|Kimball Prints | Biscuit Press | Pet Studio Art|
Everybody loves rainbows! Plus, its an easy way to show your range of color choices.
|Adaptive Reuse | Plaid Pigeon|
Fill your available space with options & inventory, but keep it neat!
|Eleventy Five | Twenty 8 North | Hatton Henry|
If your work needs electricity to really shine, make sure you can plug in.
|Lightcrafters | Curious Customs|
Bonus points to the upcyclers who create displays out of found objects, especially if related!
|Smitten Designs | Fat Cat Studio | Willow Tree Works|