May 18, 2018

Time Is Money: Advertising on Facebook

You can be very successful on Social Media without spending a dime, just time. With that said, there are reasons to invest a little budget in channels like Facebook and Instagram to push your message further than it can go organically. We've all heard the saying "Time is Money," and that's true for pretty much any industry. Am I saying that spending money on Facebook will save you time? Yes, and no. Advertising can drive results that would take you much more time to generate through your own activity. But the secret is spending that money effectively to make sure the results are worth it. I would argue the same about time you invest in Social, but today we're focusing specially on Facebook Advertising. Let's talk about how you get started, how in depth you need to go and how you measure results.

May 14, 2018

Finding Community on Facebook with Groups

Facebook as a social network is all about community, but there are many different ways to connect with people on this channel. We've already talked about Pages and the importance of separating your personal and professional presence to represent your creative brand. Pages are an excellent way to keep Fans informed. But what should you do if you want deeper conversation and community? How about a Facebook Group.

May 7, 2018

Facebook Events Q&A

Who's ready to talk Facebook? This month we're going to deep dive into what I consider the most useful Facebook tools that you have at your disposal as a creative entrepreneur. And guess what? Most, if not all, of them are free. This week I want to start with Facebook Events because they are beneficial to most artists and handmade business owners. Whether you participate in craft fairs or show your work in galleries or just sell online, you are likely to have special occasions related to your work. How do you spread the word efficiently and effectively? For the segment of your audience that is active on Facebook, Events are one of the best options. Facebook is by nature a social platform, and it's becoming where people manage their social calendar. Don't you want to be on the list of things to do in Austin? Great question, am I right? While that one was rhetorical, here is a series of additional questions to help you make the best use of Facebook Events for your next art happening, be it a show, sale, gallery opening, or what have you.

April 29, 2018

Ask the Artists: Brand Voice

Last week we talked about how to arrive at the right brand voice for your creative business. Hopefully those tips helped you think more deliberately about how you want to sound and what you want to say. Of course, examples can make these concepts more concrete, so I asked a handful of local art brands to share three words they would use to describe themselves, and here's what I got. Feel free to post your's below, and I'll add you to the list.

April 23, 2018

What's Your Brand Voice?

To promote your art as a professional, you need to talk about it in a way that’s engaging, enticing and fitting for your brand. For many artists, the question of brand voice may seem moot because you are your brand, so can’t you just be yourself? Yes, and no. Just like you don’t share every detail of your private life with customers, your brand as an artist may be a slight variation on your everyday self. Ideally, your brand is true to who you are, what you value and how you view the world, but with a filter for relevance and professionalism. For handmade  businesses that try to represent more than just the maker, its even more important that you have a shared brand persona so your whole team knows how to represent the company. If you haven’t taken time to think through your voice, I highly recommend this exercise. It doesn’t have to take long, and it should help guide you anytime you’re staring at a blank marketing plan. Moreover, who else is a better expert on your brand than you? Let’s dive in!

April 16, 2018

10 Must Do's for Social Media Engagement

The beauty of social media is the opportunity to have conversations at a larger scale. Traditional marketing media like TV, Radio and Print worked for a lot of years, but thanks to the Internet, you no longer have to focus on one-way communication. In fact, if you treat social media like broadcast, you’re not likely to have much luck. The really successful Facebookers, Instagrammers and Tweeters give Engagement as much priority as Awareness. They’re not just talking at you, they invite you to talk back. But how do you do that efficiently and effectively? There’s a lot of testing involved to see what your audience responds to, but if you follow a few key best practices, you’ll set yourself up for relationship building results. Yes, relationship building is the reason for engaging (as well as the extra reach most social channels will reward you with, of course).

April 9, 2018

Mixing Your Social Media

Is it just me or does there seem to be a new social network every week? These platforms come in and out of style, so how do you know which ones are worth the investment? As we’ve talked about, social media takes time – it’s a marathon – so you want to choose wisely before you hop on board with every new option. First of all, you won’t have time to make art if you try to be active across all social media. Plus, you’re more likely to drop off and leave behind an inactive account that leads some to question whether or not you’re still an artist. The good news is that you shouldn’t try to be everywhere. Pick a few social channels that benefit you and stay strong in your activity. If you’re wondering how to choose, I’m here to help you!