- Facebook is the hub where I share most content, updates & tips.
- Instagram, with it's visual focus, gets all of the photos & graphics.
- Pinterest allows me to group images & links together by category.
- LinkedIn is reserved for key business updates to maintain expertise.
- Yelp is for hosting reviews & answering any potential client questions.
Step 2: Decide how often you plan to post and interact on each channel.
- On Facebook & Instagram I aim for one post per day unless there are multiple events or deadlines to mention. At least 3 times per week for each of these channels is a good minimum.
- Pinterest is more an outlet for discovery, so I check in weekly & Pin as I see applicable images.
- I check in on LinkedIn & Yelp a couple times a month to make sure I don't miss anything.
Step 3: List out all of the dates in the given month. 1- 2- 3- 4- …
- This helps me visualize how I'll distribute my post types & topics.
- Some days may be blank based on how many times a week I plan to post.
Step 4: Make note of any holidays or events you want to mention.
- Creatively tying content to popular holidays or news keeps you relevant.
- Make sure to also highlight any events or shows you're participating in.
- Plan to mention these events a couple times before to remind visitors.
Step 5: Add in any regular weekly posts you plan to use consistently.
- On my Lookbook page for example, I feature a weekly Art Term on Tuesdays.
- You might consider a weekly product / project spotlight or share creative tips.
Step 6: Start peppering in a mix of other relevant postings for variety.
- Variety is the spice of Social Media, so plan to use different types of content.
- Consider: Quotes, Questions, Articles, Tips, Event Updates, Project Showcases, etc.
- Varying your content helps make your posting look organic, not scripted.
- I like to choose a monthly theme to help narrow down & coordinate my posts.
Step 7: Determine which of your chosen platforms are right for each post.
- It's ok to share the same posts on more than one channel, but don't copy / paste.
- Your fans need a reason to follow you on each outlet, so have a focus for each.
- You may need to create variations of the topic or content tailored by channel.
Step 8: Schedule the posts in advance to save time.
- Facebook allows you to input your planned posts & time the release.
- Tools like Hootsuite & Buffer make it possible to schedule for other channels.
- In some cases you can tie together more than one outlet, just don't overuse.
Step 9: Brainstorm post ideas for channels that you can't schedule.
- You don't have to come up with the exact post a month in advance.
- For Instagram, you can write out the images you want to shoot & share.
- For Pinterest, you can have a weekly pinning theme to organize your efforts.
You're welcome to Friend & Follow me for examples!
Annie's Artist Lookbook